Listed in rough order of how often a UK job seeker encounters them. Use Ctrl+F to find the platform your target company uses and read just that block.
1. Workday
FTSE 100 + global enterpriseKnown UK users: Vodafone, Aviva, GSK, AstraZeneca, HSBC
Parser style: Strict: drops graphics, ignores headers/footers, struggles with two-column CVs.
How to beat it: Single column, no tables, no images, no text boxes. Use the exact phrasing from the job spec in your 'Skills' section. Submit a .docx if given the choice. Workday parses Word better than PDFs that were exported from design tools.
2. SAP SuccessFactors
FTSE 100 + public sectorKnown UK users: BP, Unilever, Rolls-Royce, Diageo
Parser style: Keyword-heavy, slow to re-rank, weights 'Skills' field over experience prose.
How to beat it: Mirror the job's 'essential' skills word-for-word in the dedicated Skills field. SAP SuccessFactors weights the structured field above the free-text CV. Most candidates skip this and lose 40% of the score in the first 5 seconds.
3. Workable
UK SMEs and scale-upsKnown UK users: mid-market SaaS, agencies, fintech startups across Reed and LinkedIn UK
Parser style: Modern parser, handles PDFs and modern layouts reasonably well.
How to beat it: Workable supports natural-language CVs better than older systems. Lead with a 3-line professional summary that uses the job title verbatim. Workable's keyword highlight tool surfaces this for recruiters.
4. Greenhouse
UK tech scale-ups + US-founded UK officesKnown UK users: Wise, Monzo, Babylon, GoCardless, Cloudflare UK
Parser style: Structured questions matter more than parsing; recruiters read humans.
How to beat it: Greenhouse customers care more about your supplemental answers (the 'why this company' question is real) than parse-score. Treat the structured questions as your real CV. Most candidates copy-paste, the winners write fresh per company.
5. Teamtailor
UK mid-market with employer-brand investmentKnown UK users: Octopus Energy, Pleo, PlayStation Studios UK
Parser style: Friendly to candidates; emphasises culture-fit answers.
How to beat it: Teamtailor customers buy it specifically because they care about the candidate experience. Personality and tone come through in your application form: be human, not corporate. Generic AI-written cover letters underperform here.
6. Oleeo
UK public sector + high-volumeKnown UK users: UK Civil Service (some departments), Network Rail, NHS Trusts
Parser style: Strict competency scoring against the person spec.
How to beat it: Oleeo + Civil Service-style hiring scores you against named competencies. Structure every example using the STAR method and quote the competency name in your answer's first sentence. The system literally searches for it.
7. Tribepad
Large UK household namesKnown UK users: BBC, Tesco, NHS Jobs (parts), Sodexo UK
Parser style: Optimised for very high volume; favours structured screening over CV prose.
How to beat it: Tribepad clients use screening questions and assessments before a human ever reads your CV. Focus on the questionnaire. Get those right and the parsing score barely matters.
8. iCIMS
UK enterprise + US-headquartered UK officesKnown UK users: Barclays (parts), PepsiCo UK, Capgemini UK
Parser style: Older parser; sensitive to formatting and section headings.
How to beat it: Use exact section headings: 'Work Experience', 'Education', 'Skills'. iCIMS sometimes misreads creative headings like 'Where I've Worked'. Boring wins.
9. Pinpoint
UK mid-marketKnown UK users: Riot Games (UK office), Brewdog, ITN
Parser style: Modern, clean parsing; recruiters spend more time per CV.
How to beat it: Pinpoint customers tend to be smaller teams who actually read every application. A tight 1-page CV plus a sincere cover-letter answer to their custom question outperforms volume here.
10. SmartRecruiters
UK enterprise, esp. retail and engineeringKnown UK users: Bosch UK, Atos UK, Visa Europe
Parser style: Modern, scores on a combination of keywords and structured screen-out questions.
How to beat it: Don't skip the screen-out questions, they're scored before parsing. 'Right to work in the UK?' answered wrong auto-rejects you regardless of CV quality.
11. Ashby
UK tech startups / scale-upsKnown UK users: Linear, Vercel (UK hires), Posthog
Parser style: Recruiter-tools heavy; assumes humans read every CV.
How to beat it: Ashby customers tend to be small high-velocity teams. They reject on culture more than CV. Reference their public artefacts (open-source repos, founder essays, recent product launches) in your first message.
12. BambooHR
UK SMEs (under 200 staff)Known UK users: UK SaaS, agencies, professional-services firms
Parser style: Basic; mostly a sorting tool, not a scorer.
How to beat it: BambooHR is more an HRIS than a true ATS. At SMEs the founder or hiring manager usually reads CVs personally. Skip ATS-tricks; write for a human reader who has 60 seconds.