Conducted User Research → Killed a £400k Bet: UXR Bullets
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Replaced two passive nouns ('research', 'decisions') with the study mix (generative + unmoderated), the sample size, and the only outcome that proves UXR value: a decision changed BEFORE engineering spent the money.
Ran 14 generative interviews + 2 unmoderated studies (n=180) that killed the £400k 'AI portfolio assistant' bet 3 months before engineering kickoff.
What changed and why
- UXR bullets must end with a decision changed, not a deck delivered. 'Informed' is the verb to delete.
- Quote the study mix (generative interviews vs usability vs survey) — recruiters read this as method literacy.
- Sample size + cadence prove rigour. A 14-interview + 2-study mix is a defensible discovery loop.
- Money saved by killing a bad bet IS UXR value — quote the budget envelope.
Recruiter perspective
“Killed a £400k bet 3 months early. That's the only UXR story that matters to a VP Product.”
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Ran Experiments → 2.4 Wins/Mo: Growth PM Bullets
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