Conducted User Research → Killed a £400k Bet: UXR Bullets

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Replaced two passive nouns ('research', 'decisions') with the study mix (generative + unmoderated), the sample size, and the only outcome that proves UXR value: a decision changed BEFORE engineering spent the money.

Ran 14 generative interviews + 2 unmoderated studies (n=180) that killed the £400k 'AI portfolio assistant' bet 3 months before engineering kickoff.

What changed and why

  • UXR bullets must end with a decision changed, not a deck delivered. 'Informed' is the verb to delete.
  • Quote the study mix (generative interviews vs usability vs survey) — recruiters read this as method literacy.
  • Sample size + cadence prove rigour. A 14-interview + 2-study mix is a defensible discovery loop.
  • Money saved by killing a bad bet IS UXR value — quote the budget envelope.

Recruiter perspective

“Killed a £400k bet 3 months early. That's the only UXR story that matters to a VP Product.”

— VP Product · Consumer FinTech

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