Designed Checkout → +14% Conversion: Product Designer Bullets
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Replaced two soft phrases ('user-friendly', 'collaborated closely') with the surface (checkout), the structural move (4→2 steps), and the only number a recruiter cares about (conversion lift, with sample size).
Redesigned the 4-step checkout into 2 steps, lifting conversion 11.2% → 12.8% (+14% relative) across a 6-week A/B test (n=82k sessions).
What changed and why
- Conversion lift, task-success rate, time-to-complete — these are the product-designer metrics recruiters now expect.
- Quote BOTH absolute (11.2% → 12.8%) AND relative (+14%) — relative-only is the AI shortcut, both shows rigour.
- Test duration + sample size (6 weeks, 82k sessions) prevents a recruiter from assuming you read tea leaves.
- Structural change (4→2 steps) > visual change ('improved UI') — recruiters trust structural design choices more than polish.
Recruiter perspective
“Absolute + relative + n. This designer ran a real test — that's a senior signal.”
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Conducted User Research → Killed a £400k Bet: UXR Bullets
Replaced two passive nouns ('research', 'decisions') with the study mix (generative + unmoderated), the sample size, and the only outcome that proves UXR value: a decision changed BEFORE engineering spent the money.
Created Visual Identity → Shipped 240 Assets: Brand Designer Bullets
Brand-design bullets default to 'creative quality' — unverifiable. The rewrite trades polish-language for three defensible numbers: asset count, surface count, and adoption-team count within a specific time window.