Owned Roadmap → Killed 3 Bets, Shipped 4: Product Manager Bullets
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Replaced 'multiple cross-functional teams' (the laziest PM AI phrase of 2026) with budget, team count, the kill-vs-ship ratio, and one outcome from the highest-impact bet. PMs who can quote a kill-rate are senior; PMs who only quote ships are juniors.
Owned the H1 platform roadmap (£3.6M engineering budget, 22 ICs): killed 3 bets in discovery, shipped 4, of which the rules-engine rebuild drove activation 24% → 31%.
What changed and why
- Kill-rate is the most under-quoted PM metric. Recruiters read 'killed 3, shipped 4' as discipline, not failure.
- Quote the engineering budget you allocated against, not just the headcount — it signals P&L literacy.
- Name the highest-impact ship + its outcome. Listing 4 ships gives a recruiter no read on which mattered.
- Activation, retention, monetization — pick the one your bet moved. 'Drove business impact' moves nothing.
Recruiter perspective
“Quoted the budget, the kill-rate, and the activation lift. This person has run a real product P&L.”
Related rewrites
Launched Features → 64% WAU Adoption: PM Launch Bullets
Two PM AI clichés removed ('drive adoption', 'improve experience metrics'). Replaced with the feature name (scheduled-send), the cohort metric (% WAU), the time-to-adoption, and one downstream usage metric only the owner could pull.
Ran Experiments → 2.4 Wins/Mo: Growth PM Bullets
Growth PMs are graded on cadence + win-rate + compounding impact. The rewrite quotes all three. Generic AI writes 'ran experiments' and stops — junior tier.
Conducted User Research → Killed a £400k Bet: UXR Bullets
Replaced two passive nouns ('research', 'decisions') with the study mix (generative + unmoderated), the sample size, and the only outcome that proves UXR value: a decision changed BEFORE engineering spent the money.