Managed Email Campaigns → 41% Open, 8.2% Click: Lifecycle Bullets
Free · No signup · Recruiter-reviewed
Two filler verbs gone ('managed', 'drove adoption'), replaced with the tool (Customer.io), the sequence length (7 steps), and the four numbers any lifecycle marketer must know about their own sends.
Rebuilt the 7-step onboarding email sequence in Customer.io, lifting open rate 27% → 41% and click 3.1% → 8.2% across 480k monthly sends.
What changed and why
- Open rate AND click rate AND send volume — never quote just one. Open without click is a misleading headline metric.
- Quote the tool (Klaviyo, Customer.io, Iterable, Braze) — lifecycle marketers are screened on stack literacy.
- Sequence length (7-step) signals you ran lifecycle, not just one-off blasts.
- Monthly send volume (480k) tells the recruiter your scale — a 41% open on 5k sends is a different job than on 480k.
Recruiter perspective
“Named the tool, quoted four numbers, gave me the sequence length. I'd phone-screen tomorrow.”
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