Led Rebrand → +18pt Aided Awareness: Brand Marketing Bullets
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Brand work is hardest to quantify, so the rewrite leans on the three facts brand teams CAN defend: surface count, budget envelope, and aided/unaided awareness tracker scores. Quoting the sample size (n=1,200) is the proof-of-rigour signal.
Led the £180k UK rebrand across 11 surfaces (site, app, retail signage), lifting aided awareness 31% → 49% in the 6-month post-launch tracker (n=1,200).
What changed and why
- Brand metrics: aided awareness, unaided recall, consideration, NPS, share of search. Pick two and quote the delta.
- Surface count (11 surfaces, named) replaces 'comprehensive rebrand' — the brand AI tell.
- Budget envelope (£180k) signals you owned the P&L, not just the design — a senior-tier signal.
- Quote the tracker sample size (n=1,200) so the delta isn't dismissed as 'a few customer quotes'.
Recruiter perspective
“18pt awareness lift with a defensible tracker is the rare brand bullet a recruiter actually believes.”
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