Leveraged Synergies → Cut CPL 31%: Killing AI Tells in Marketing Bullets
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Every word in the original is an AI tell — 'leveraged', 'cross-functional', 'synergies', 'impactful', 'multiple channels'. The rewrite says exactly what changed and what it produced.
Cut paid-search CPL 31% across 4 channels by replacing broad match with intent-tagged audiences in HubSpot.
What changed and why
- Banned 2026 words: leveraged, synergies, cross-functional, impactful, drove impactful. Strip them — even with negation or scare-quotes.
- 'Multiple channels' = nothing. Name the count (4) and at least one channel (paid search) so the bullet survives a 6-second scan.
- The HOW (intent-tagged audiences in HubSpot) earns the WHAT (-31% CPL) — both halves are required for a recruiter to believe it.
- Outcome-first ('Cut CPL 31%…') always beats activity-first ('Worked on paid search…') in marketing bullets.
Recruiter perspective
“Names the tool, names the tactic, names the lift. This person has run a paid channel.”
Related rewrites
Spearheaded → Led: The £1.8M Sales Bullet Rewrite
Replaced the ChatGPT-tell verb 'Spearheaded' with a result-first verb, added the actual ARR figure from the candidate's plan, and named the territory and quota attainment.
Fostered Diversity → Lifted Offer-Accept 16pts: HR Bullets That Land
HR bullets often default to soft language. The rewrite keeps the human focus but adds the two facts only this candidate can defend: team count and offer-accept delta over a specific window.