"Please find attached my CV" gets ignored. Say why you, in two lines.
When applying, lead with the role and one specific reason you fit it, name a concrete result you have delivered, and close with a clear next step. Keep it under 120 words and match the job's language. ApplyArc drafts a tailored cover letter from the job post in seconds, free to start, no card.
The short version
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The short version
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When You Need to Write a Message
Not every job application has a dedicated cover letter field. Sometimes you need a short, punchy message to:
- LinkedIn Easy Apply - The optional "Add a note" field
- Email applications - When applying directly to a hiring manager
- Recruiter outreach - Reaching out cold to recruiters on LinkedIn
- Referral requests - Asking a connection to refer you
- Follow-up messages - After applying or meeting someone
Each situation needs a different approach. Here's exactly what to write.
LinkedIn "Add a Note" When Applying
You get 300 characters. That's about 50 words. Make every word count.
Template 1: Direct & Relevant
Hi [Name], I'm a [job title] with [X years] experience in [key skill]. Your [specific project/initiative] caught my attention - I've achieved [relevant result] in a similar context. Would love to contribute to [Company]'s mission. Happy to discuss further.
Example:
Hi Sarah, I'm a Product Manager with 5 years in fintech. Your expansion into SMB lending caught my attention - I led a similar launch at PayFlow (£2.3M ARR). Would love to contribute to NeoBank's mission. Happy to discuss further.
Template 2: Referral Mention
Hi [Name], [Mutual connection] suggested I reach out. I'm a [role] with experience in [skill], and I'm excited about [Company]'s work on [specific thing]. I'd love to discuss how my background in [X] could add value to your team.
Template 3: Company Enthusiasm
Hi [Name], I've followed [Company] since [milestone/reason]. As a [role] with [skill], I'm excited to apply for [position]. My experience [achieving X] aligns with what you're building. Looking forward to the opportunity to chat.
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Email Application Message
When applying via email (to hiring manager, HR, or info@ inbox), your email IS your cover letter. Keep it under 200 words.
Template: Email to Hiring Manager
Subject: Application: [Job Title] - [Your Name]
Dear [Name],
I'm applying for the [Job Title] role at [Company]. [One sentence on why you're excited about this specific company.]
In my current role at [Current Company], I [achievement that matches the job - with numbers]. I'm particularly drawn to this opportunity because [specific reason related to job description].
I've attached my CV for your review. I'd welcome the chance to discuss how my experience with [key skill] could contribute to your team.
Available for a call at your convenience.
Best regards,
[Your Name]
[Phone] | [Email] | [LinkedIn URL]
Key elements:
- Subject line includes the job title and your name
- Under 200 words total
- One specific achievement with a number
- Clear call to action
Cold Message to Recruiters on LinkedIn
Recruiters receive hundreds of messages. Stand out by being specific and making their job easy.
Template: Cold Recruiter Outreach
Hi [Name],
I noticed you recruit for [industry/company type] roles - I'm a [job title] with [X years] in [industry/skill].
I'm currently exploring [type of role] opportunities where I can [value you bring]. Recent highlights include [achievement with number].
Would you be open to a brief chat about roles that might be a fit? I'm flexible on timing.
Best,
[Your Name]
Template: Responding to Recruiter Post
Hi [Name],
Saw your post about the [Job Title] role at [Company]. My background seems like a strong match:
• [Relevant skill/experience 1]
• [Relevant skill/experience 2]
• [Key achievement]
Would love to chat about this opportunity. What's the best way to proceed?
Best,
[Your Name]
Still reading? Your resume might be the problem.
The dirty secret: ATS don't reject you, they rank you. One specific bullet beats a perfect keyword score. Fix that first, then pick the right tool.
Get free ATS score, then decideAsking a Connection for a Referral
Referrals are powerful - candidates with referrals are more likely to get hired than those without. But the ask needs to be easy to act on.
Template: Referral Request
Hi [Name],
I hope you're doing well! I saw [Company] is hiring for [Job Title], and I'd love to be considered.
Given your role there, I wanted to ask: would you be comfortable referring me? I've attached my CV and a brief summary of why I'm a strong fit.
No pressure at all if you're not able to - I completely understand. Either way, thanks for considering it!
Best,
[Your Name]
Make it easy:
- Attach your CV
- Include 2-3 bullet points on why you're qualified
- Give them an easy "no" option
Stop losing track of applications
ApplyArc tracks everything automatically, for free.
Follow-Up Message After Applying
If you haven't heard back after 7-10 days, a brief follow-up is appropriate.
Template: Post-Application Follow-Up
Hi [Name],
I wanted to follow up on my application for the [Job Title] role submitted on [date].
I remain very interested in the opportunity and would welcome any updates on the timeline. Please let me know if there's any additional information I can provide.
Best regards,
[Your Name]
What NOT to Write
❌ Generic openers: "I'm interested in opportunities at your company"
❌ Life story: Save the details for the interview
❌ Desperation signals: "I really need this job" or "I'll take any role"
❌ Salary questions: Not appropriate in initial outreach
❌ Demands: "Please respond within 48 hours"
Quick Checklist Before Sending
| Element | Check |
|---|---|
| Spelled their name correctly? | ✅ |
| Company name correct? | ✅ |
| Job title matches the posting? | ✅ |
| Included at least one specific achievement? | ✅ |
| Under word/character limit? | ✅ |
| Clear call to action? | ✅ |
| Contact information included? | ✅ |
Speed Up with AI
Writing personalised messages for every application is time-consuming. ApplyArc's AI tools can:
- Generate LinkedIn messages from job descriptions
- Draft email applications in your tone
- Create follow-up sequences automatically
The AI Career Coach can also review your outreach strategy and suggest which message style works best for different industries and seniority levels.
Try ApplyArc's AI Tools - 5 free generations per month.
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ApplyArc Research
Job Search & Career Technology Analysts
The ApplyArc Research team tests job search tools, analyses hiring trends, and publishes practical guides for job seekers. Every recommendation is based on hands-on testing, not sponsored placements.
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