LinkedIn + CV Optimiser
Updated February 2026

Your LinkedIn and CV Tell Different Stories. Here's How to Optimise Both

Tracking jobs does not get interviews. Actions do. Recruiters find you on LinkedIn, then judge you on your CV. ApplyArc analyses both and tells you exactly what should differ. So neither lets you down.

Free to start · No credit card required

Copy-Pasting Your CV onto LinkedIn Is Costing You Interviews

Most people copy-paste their CV onto LinkedIn. But LinkedIn is a discovery platform. Recruiters search by keywords and scan profiles differently than they read CVs. A stiff, formal-sounding LinkedIn profile gets scrolled past. A one-size-fits-all CV gets filtered out by ATS. You need both optimised for their specific context.

LinkedIn is for discovery

Recruiters search LinkedIn by keywords, scan headlines, and look for social proof. Your profile needs to be findable. Not just readable.

Your CV is for conversion

Once a recruiter has your CV, they spend 7 seconds deciding. It must be tailored to the specific role. No fluff, no filler.

Different context, different content

Same career, different presentations. What works on LinkedIn (multimedia, recommendations, broad keywords) doesn't belong on your CV. And vice versa.

What Should Actually Be Different

Here's a side-by-side breakdown of how your LinkedIn and CV should differ. And why.

AspectLinkedInCV
Headline / TitleKeyword-rich, 220 chars, includes value propositionMatches the exact job title you're applying for
ToneConversational, approachable, first-person allowedFormal, concise, third-person implied
Lengthcomplete. Full career story, all rolesTailored. 1–2 pages, only relevant experience
KeywordsBroad industry terms for recruiter searchJob-description-specific keywords for ATS matching
MediaLinks, presentations, videos, publicationsText only. No multimedia
RecommendationsSocial proof from colleagues and managersReferences available on request (if at all)

Three Steps to Optimised Profiles

01

Upload your CV

Drop your CV into ApplyArc. The AI parses your content, structure, and keywords instantly.

02

Connect your LinkedIn

Paste your LinkedIn profile URL or text. ApplyArc maps both profiles side by side, flagging inconsistencies and missed opportunities.

03

Get platform-specific fixes

Receive separate action lists for LinkedIn and your CV. Each optimised for its platform. Add them to your daily action plan.

What You Actually Get

Platform-specific optimisation. Not generic career advice.

LinkedIn Headline Optimisation

Get a keyword-rich, recruiter-searchable headline that goes beyond your job title. Maximise your 220 characters for discoverability and impact.

CV vs LinkedIn Gap Analysis

See exactly where your profiles conflict, where they're unnecessarily identical, and where each one is missing platform-specific content.

Recruiter Search Visibility

Discover which keywords recruiters in your industry actually search for on LinkedIn. And make sure your profile contains them all.

Career Story Coherence Check

Both profiles should tell a consistent career narrative even though the format differs. The AI flags contradictions, date mismatches, and gaps.

Your AI Career Coach

Upload your CV and ask the Coach: "How should my LinkedIn differ from my CV for a product manager role?" Get specific, role-aware advice. Not generic tips that apply to everyone.

🤖 AI Career Coach

"For a Product Manager targeting B2B SaaS roles: your LinkedIn headline should lead with ‘Product Manager | B2B SaaS | Data-Driven Growth’. Recruiters search these exact phrases. But your CV title should match the posting exactly: ‘Senior Product Manager’. Your LinkedIn About section can be first-person and tell your story, but your CV summary must be a tight 3-line professional snapshot focused on this specific role."

The Coach adapts to your target role, industry, and experience level. It doesn't just compare your profiles. It builds a platform-specific action plan that gets recruiters to find you AND hiring managers to shortlist you. That's an action system, not a profile template.

5 Mistakes Most People Make

Copy-pasting everything

Your CV summary is not your LinkedIn About section. One is a discovery pitch, the other is a tailored snapshot.

Ignoring LinkedIn keywords

Recruiters use Boolean search on LinkedIn. If your profile lacks industry keywords, you're invisible. Regardless of your CV quality.

No LinkedIn multimedia

LinkedIn lets you add links, presentations, and certifications. Your CV can't. So use the platform features your CV lacks.

Skipping recommendations

LinkedIn recommendations are social proof your CV can't replicate. Three strong recommendations can be the difference between a click and a scroll-past.

Same tone for both

LinkedIn rewards personality and approachability. Your CV demands precision and formality. Match the platform, match the expectation.

Optimise Both. Land More Interviews.

Upload your CV and LinkedIn profile. See exactly what should differ, what's missing, and what to fix. In under a minute.

5 AI generations per month · No credit card required

LinkedIn vs Resume Questions