Generated Pipeline → £4.2M SQO in 6 Months: SDR Bullets That Hit
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Four defensible numbers added: meeting count, time window, conversion rate, and ICP segment (mid-market FinServ). 'Strategic outreach' is the SDR-tier AI tell — recruiters now bin it on sight.
Booked 184 SQO meetings in 6 months, converting to £4.2M open pipeline at a 31% meeting-to-opp rate across cold outbound into mid-market FinServ.
What changed and why
- Top-of-funnel metric stack: meetings booked → SQOs → conversion → pipeline value. Quote all four to prove you understand the funnel.
- Name the ICP segment you prospected — mid-market FinServ, SMB retail, Enterprise healthcare. Generic AI never picks the right vertical.
- Conversion rate (31% meeting-to-opp) is the proof you booked quality, not noise. Without it, a high meeting count is just dialler activity.
- Quote the channel (cold outbound vs inbound vs ABM) — sales leaders read the channel mix before they read the number.
Recruiter perspective
“184 SQOs at 31% conversion in 6 months is a top-10% SDR result. Named the ICP — even better.”
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